When it comes to getting business from the internet there just aren’t very many car dealers in Lansing, MI that understand how it works, let alone how it should be done. I have decided to take on the challenge of dominating the local search engine results pages for  cars in the entire Lansing area. I will be trying to get on the first page of each of the 4 major search engines (Google, Yahoo, MSN, Ask) for number of high volume of local keywords. I believe that I’ll be able to do this on a single domain and have at least 10 keywords within a couple of weeks. (more…)

So working in SEO I have learned quit a bit about how search engines work. I have seen many, many, many changes over the past 10 years and every time I’ve had to learn what the changes were and how to compensate for them. Bing is no exception, or is it? There are certain rules that Bing (MSN, LIVE) have followed that no other SE follows. (more…)

We had a fun filled soccer weekend with Christian’s premier team playing up in Saginaw for their first games together.  Christian did extremely well at all of his games but unfortunately I could only make it to the game on Sunday.  On Saturday he ended up showing his teammates that he could be a leader. From what I what I saw on the field Sunday morning, at 8:00AM, he has  improved his game both physically and mentally since the spring season. He was the only person on his team that didn’t have a sub come in for his position.   (more…)

So I’m working today on coming up with a  social marketing plan I can use for this season’s exclusive sponsorship of U of M athletics.   Summitplace KIA, whom I take care of blogging and all social activities, needs to come up with some kind of plan to capitalize on the massive exposure we are going to get from this venture. I ‘m sure that there are literally hundreds of “things” we can do to attract and retain a small crowd at every event, however I think that our best effort should be put into getting more people to follow us on twitter and facebook.  (more…)

Twitter has been a runaway success since the status message inspired web app launched about a year ago. Its rapid adoption, ease of use and extensibility resulted in a lot of excited developers taking Twitter’s best bits and mixing them up to their own ends. FranticIndustries and the Twitter Fan Wiki together present a comprehensive list of Twitter mash-ups and extensions. But what to try first? Here’s our selection of the most interesting and practical Twitters …….. apps. http://www.readwriteweb.com/cgi-bin/mt/mt-tb.cgi/2354

I’m sure by now we have all heard of the government’s C.A.R.S program. (Otherwise known as Cash for Clunkers)  We at Auto Credit Express decided that we needed to take advantage of all the advertising by the major OEM’s and just about every local dealer. (more…)

For most of my time at Auto Credit Express I have been attacking alot of what some people would call “low hanging fruit”. Well in most cases what people think is low hanging fruit is actually one of the easiest to areas to get traffic from. (more…)

Happy Birthday Everson!

I am so proud of you Everson Guild! You have grown up so fast and have given your mom and I some of the most memorable times of our lives.   Just know that you make us smile every time we look at your handsome face.  Have a great time at your pool party!

I love you “Ev Dogg”

So I’ve been working on a site for an auto dealer in Oregon for about the past 5 months, let the record state I was done with my portion 4.5 hrs after the order.  Well it’s 5 months later and I’m still not done with this thing because they have no clue about anything on the web and have changed their minds several times. These people have had one excuse after another as to why we weren’t getting all of their information. The woman in charge was in an accident then she blew her back out, then they fired their manager and on and on. Anyway today, I finally received the photos of their dealership and the remainder of their content from, get this, their webmaster. WTF, why would they hire an outside company to build a website if they have a webmaster?  Got me, but o well money is money.

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What is speed blogging and how can I make it work? First speed blogging is a a short intense article that contains 200-250 words and should take less than 30 minutes from start to finish. Most speed blogging that I’ve seen is actually reviews, comments and recaps, often about TV and internet articles.   To get started with speed blogging I’ll need to pick a topic and run with it for at least a month to see any results. I’m actually going to do this for a couple of sites including this one to see how good I can get at it, as well as see if it actually increases traffic and or conversion on any of the sites I do this for. My mission is simple.

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