I’m sure by now we have all heard of the government’s C.A.R.S program. (Otherwise known as Cash for Clunkers)  We at Auto Credit Express decided that we needed to take advantage of all the advertising by the major OEM’s and just about every local dealer.

So with all this advertising we decided that we could actually gain a lot of leads for our dealer base by using every dealers catch phrase as our target. It seems like every time you turn on the TV you see another auto dealer advertising the Cash for Clunkers program. Now I’ve been working with car dealers for quit some time now and the one I know that they never take care of is the internet. How do I know this you ask? Well it’s simple! They don’t think that internet advertising is the way to go. Can you believe it? My company does over 1500 leads per day and we’re not even the top company for auto leads. If dealership owners realized how many more cars they could sell if they put 1/4 of the ad budget towards the internet they would  be surprised.

Anyhow back to the topic, Cash For Clunkers. What I found out, simply by mistake, about this keyphrase is that often times people mis spell their search query and end up on a totally different topic than what they were originally looking for, in this case “klunker”.  What we decided to do is take this mis spelling and integrate it with in a Bing targeted site.  We call a Bing site any site that has 1 or 2 dashes in the domain.  Google doesn’t like the dashes in domains for some reason, I think it’s a spam deterient or something, but the other top 2 search engines really care.  What I did next was simply change the word clunker to klunker throughout a secondary page of the site http://www.cash–for–clunkers.com and let the bots do the rest. Well it turns out that this little mis spelling test gets about 75 unique vistors per day and has turned into about 15 leads per day. Not bad for a double dashed domain name and a mis spelled keyword!