When it comes to getting business from the internet there just aren’t very many car dealers in Lansing, MI that understand how it works, let alone how it should be done. I have decided to take on the challenge of dominating the local search engine results pages for  cars in the entire Lansing area. I will be trying to get on the first page of each of the 4 major search engines (Google, Yahoo, MSN, Ask) for number of high volume of local keywords. I believe that I’ll be able to do this on a single domain and have at least 10 keywords within a couple of weeks.

So first off the keywords I will be going after are going to be be targeted at local areas and 9 out of 10 times include the actual city name that I am trying to get. I will also be trying to get a page one rank for each Lansing car dealership name, ie. Saywers Chevrolet. Currently this site has been out for just over a year but it really hasn’t taken on a life of it’s own. I already have decent ranking for most of the generic terms that I went after in the beginning but now I want to expand the site and get more user involvement.

So the domain name that I will be using for this challenge id LansingUsedCar.com. I like to try and get rankings for the low hanging fruit before we I go in for the more generic terms, not this time. I have a great domain and I think I can get it pushed up in the rankings for  genric terms fairly quick.

1. Lansing Used Car
2. Lansing Used Cars
3. Used Cars Lansing
4. Lansing Mi Used Cars
5. Lansing MI Used Car

The first step in this process is to set up the site so that it’s user friendly and architecturally sound. We have to create a clear and  concise path for both users and search bots. The site currently is pretty clustered and the users don’t even know they can sell their cars for free. After we get the site flow right and look half way decent we’ll get this bad boy out there and get it ranked even higher for these terms and many more.