So I’m working today on coming up with a  social marketing plan I can use for this season’s exclusive sponsorship of U of M athletics.   Summitplace KIA, whom I take care of blogging and all social activities, needs to come up with some kind of plan to capitalize on the massive exposure we are going to get from this venture. I ‘m sure that there are literally hundreds of “things” we can do to attract and retain a small crowd at every event, however I think that our best effort should be put into getting more people to follow us on twitter and facebook. 

I have an arsenal of tools at my disposal, I just need to figure out which ones I’ll use to get the job done.  Right now I think the best thing for us to do would be to is to run around and do 30 second interviews with tailgaters and post them to the site. We can take advantage of a bunch of social sites if we do this along with with up to the minute tweets from each sporting event.

I have also been thinking of way we can promote on the road. Maybe we should take a trip to every away game in a special wrapped KIA and update  via twitter, facebook, youtube, 12seconds and more, this way the company is seen at every Uof M event for a year.  This will also drive traffic up significantly to our social profiles in turn creating traffic to our main website which turns into floor traffic. I think it can work but it will take a bunch of extra effort to get it done.

Just the begining of this idea I still have until game #1 of the football season to figure it all out.