For most of my time at Auto Credit Express I have been attacking alot of what some people would call “low hanging fruit”. Well in most cases what people think is low hanging fruit is actually one of the easiest to areas to get traffic from.

A few examples of low hanging fruit that I’ve attacked in the past are some of the highest trafficked keywords that my company now goes after in our everyday SEO plan. Most of those words still don’t have very much competition and remain easy to stay on top for, however once competition comes along you have to do a little work to try and out smart them. Let’s take a look at some of those types of words that I’ve scored on and that are now turning a profit for the company.

1. Bankruptcy Auto Financing – Currently this keyword has alot of competition but, it hasn’t always been that way. When we first realized that people were actually searching for this we decided to do a little research and see if it was actually worth trying to get to #1 for it. What we found was actually quite amazing. The competition was minimal, the the exact keyword domain  was available, and we easily got to page 1 with a single blog entry. When this happens it says a few things;  the “G” sees that we are relevant , and most importantly the sites that are there probably don’t even know that they show up for the keyword so it makes it easier to beat them.  After purchasing the domain and developing a quick site we launched http://www.bankruptcyautofinancing.com and within 2 weeks we over took our blog entry on page 1 and eneded up at #1 for the term. Suddenly within 30 days we had already paid for the resources used to build the site and started turning a profit from the leads we were gathering.
2. Cars Under 1000 – This keyword had no competition and took only 4 days to reach #1 using some of the simplest SEO tactics known to man. All we did was find a domain name that contained the keyword and fill the site with extremely useful data. When working with niche keywords you have to always keep in mind that people have only one thing in mind when they are searching within a niche, to find what they are looking for. You will also need to remember  if someone is looking for a $1,000 car that’s all they want. They don’t want to see what the best value on a new car is, they don’t want an auto loan (at least not yet), all  they want is a cheap used car for less than a thousand bucks. http://www.findcarsunder1000.com

Today I will be building an SEO site that focuses on several keywords based on one common keyword; New Cars Under.  Now as this is being put out to the world I can release a little of the research I did to decided on attacking this particular keyword. First we already get a ton of traffic because a test that I ran on our main site lotpro.com. I now know that we can make money on these keywords as well as match car buyers with car dealers in their local area. Second, the domain was available. Anytime I can get a domain name that generates high amounts of traffic, I buy it.  No matter what anyone tells you EVERY search engine loves keyword domains.  I’ll only spend about 6 hours of time building out this site to get through phase one: traffic, rankings, and leads. After I reach a certain amount of traffic I’ll look at redesigning and the site as well as work on conversion and calls to action.  Normally before I move to step 2 I’ll check out the traffic and rankings to make sure that they are sustainable and able to do what we want, create leads.  Traffic is great but in the end, at least at my current job, leads are what keeps us in business.

Check back in a week or two to see if I have acomplished the mission with my new keyword targets!