So I’m working today on coming up with a  social marketing plan I can use for this season’s exclusive sponsorship of U of M athletics.   Summitplace KIA, whom I take care of blogging and all social activities, needs to come up with some kind of plan to capitalize on the massive exposure we are going to get from this venture. I ‘m sure that there are literally hundreds of “things” we can do to attract and retain a small crowd at every event, however I think that our best effort should be put into getting more people to follow us on twitter and facebook.  (more…)

Twitter has been a runaway success since the status message inspired web app launched about a year ago. Its rapid adoption, ease of use and extensibility resulted in a lot of excited developers taking Twitter’s best bits and mixing them up to their own ends. FranticIndustries and the Twitter Fan Wiki together present a comprehensive list of Twitter mash-ups and extensions. But what to try first? Here’s our selection of the most interesting and practical Twitters …….. apps. http://www.readwriteweb.com/cgi-bin/mt/mt-tb.cgi/2354

I’m sure by now we have all heard of the government’s C.A.R.S program. (Otherwise known as Cash for Clunkers)  We at Auto Credit Express decided that we needed to take advantage of all the advertising by the major OEM’s and just about every local dealer. (more…)

For most of my time at Auto Credit Express I have been attacking alot of what some people would call “low hanging fruit”. Well in most cases what people think is low hanging fruit is actually one of the easiest to areas to get traffic from. (more…)

Happy Birthday Everson!

I am so proud of you Everson Guild! You have grown up so fast and have given your mom and I some of the most memorable times of our lives.   Just know that you make us smile every time we look at your handsome face.  Have a great time at your pool party!

I love you “Ev Dogg”

So I’ve been working on a site for an auto dealer in Oregon for about the past 5 months, let the record state I was done with my portion 4.5 hrs after the order.  Well it’s 5 months later and I’m still not done with this thing because they have no clue about anything on the web and have changed their minds several times. These people have had one excuse after another as to why we weren’t getting all of their information. The woman in charge was in an accident then she blew her back out, then they fired their manager and on and on. Anyway today, I finally received the photos of their dealership and the remainder of their content from, get this, their webmaster. WTF, why would they hire an outside company to build a website if they have a webmaster?  Got me, but o well money is money.

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What is speed blogging and how can I make it work? First speed blogging is a a short intense article that contains 200-250 words and should take less than 30 minutes from start to finish. Most speed blogging that I’ve seen is actually reviews, comments and recaps, often about TV and internet articles.   To get started with speed blogging I’ll need to pick a topic and run with it for at least a month to see any results. I’m actually going to do this for a couple of sites including this one to see how good I can get at it, as well as see if it actually increases traffic and or conversion on any of the sites I do this for. My mission is simple.

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Well my boss informed me this morning that I now have some money to spend outside of PPC. Now this may not be that exciting to you, but for me, I now have even more ways to make it to the top for the big daddy keywords: new cars, used cars and cars.  Here are a few of the companies I am currently researching: (more…)

So in just 2 days I had to redesign a site and change the entire focus of the content as well as get it list witht he new meta info on all of the major search engines. Normally I wouldn’t find this task too complicating except that this site has hundreds of links pointing toward it with the absolute wrong anchor text. (more…)

So today I get to work on a web site that certainly has longevity to it. In fact the site has been under my companies control for just over 7 years. The site that is currently on this domain pushes our software suite, except the version is from 3 years ago. My goal, no my mission, is to beat my boss in overall lead count for the next 2 months. We both have aged doamains with page rank and a few results in SERP’s already. The test is to see how many I can beat him by. Check back and we’ll see!